The Ultimate Guide to the Modish Branding Process

Hey there! If you’ve stumbled upon this post, you are more than likely interested in learning about how we at Modish conduct our branding process. Well, looks like you’re in the right spot. In this article, we’ve taken the liberty to break down the steps and make this guide for you to gain insight on how we tackle our branding process with clients. 

Initial Steps

After our initial meeting and once we have established that we are a good fit for your brand, we will begin collecting as much information about your business, service or product. Some questions we may ask include:


Who are you?
What are your goal?
Who is your target audience?
What branding deliverables do you need?
Who is your competition?
When do you want to launch?


Once we’ve addressed these initial details, we then move onto brainstorming. If you’re in need of a name, don’t worry. We can create some ideas that might be fitting for you. If you already have a name, we can move right into designing logo sketches. As the client, you must select and finalize a logo design, color scheme, and font direction before we can move forward. Once you select a finalized name and/or logo, we can proceed with designing your website and marketing materials. This is where we start bringing your brand to life!


Simultaneously, the copywriting process will also begin here. Content for both the website, and marketing materials will be created. This requires back and forth communication between the copywriter and the client so as to ensure we accurately capture the voice of your brand.

As part of the process, we offer to set up a photoshoot as well. The images from this shoot may be used for the website, marketing materials, and any other areas where they are needed.

Designing and developing the website takes the longest and uses the most components of the brand. It will likely be the last deliverable to be finalized yet one of the first that we get started on. The development will continue as we design the rest of the brand and the final version won’t be ready until every detail, link, and function is properly tested and approved.

We know it’s not always likely that you’ll be satisfied with our initial designs, so a few revisions of the deliverables are to be expected. To make sure our clients are pleased, the team works on each aspect of the brand until a final version is selected by the client.

To entail that we stick to a decent timeline, we have to ensure that the needed steps are completed and work is being approved by clients. Being stuck on a name and/or logo design is the step that stalls the rest of the project. We need the color, font, and design styles to be finalized before moving onto the rest of the brand because these essential factors set the standard.


Once the brand is finalized, the team designs a brand book with rules. This is a guide for the client and/or the team handling your brand moving forward.
Ready? Launch! Your brand now goes live.

What Client are you?

From our experience, we’ve worked with three different types of clients. Want to find out which one you are? Take a look below.


Believer – You are the GOAT. You simply just get it. You help the project move along smoothly with constructive criticism. Usually have great examples of what you like and maintain constant communication. You’ll allow us creative freedom and trust that our team is made up of experts.


Direct – By now, you’ve probably decided we’re a good fit and you’re going to give us a call right after you finish reading this article. You are prompt, organized, and straight forward. Know what you like and don’t like. Because of this, your brand will most likely be launched on time or early and we thank you for that.


Indecisive – You’ve made it this far into the article, but are still 50/50 about starting your branding project. Gaining your trust will be a challenge, but we’ll get there. Eventually. Because you are unsure and wait long to approve deliverables, your branding process often gets pushed behind and this stalls the project launch. As long as you’re OK with this, then so are we. However, we hope that you trust us enough to make decisions for you. We promise we have your best interest in mind.


Still need more information?

We tried to cover some of the most frequently asked questions that clients have when it comes to branding and what we have to offer.


How long will it take?

This depends on the client’s timeline, communication, and workload. We usually estimate between 2-4 months.


Do I have enough to start?

Not having everything is better for the branding process! We can help you develop a brand from scratch without any outside influences.


Can you show me what the branding process is like?

Yes, we can walk you through each step by showing examples. Or, you can check out this very article as you’re currently doing!


Now that you’re an expert on how the Modish branding process flows and you’ve established what type of client you are… are we a good fit? If so, what are you waiting for? Let’s create the brand of your dreams!


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