Choosing a Logo

Building trust through your logo is essential for long-term success and customer loyalty. Trust is the foundation of a strong brand reputation, and it’s something that needs to be consistently nurtured and maintained. The world of branding boasts an array of iconic logos that have transcended their corporate origins to become global symbols of recognition and resonance. Among these, the golden arches of McDonald’s stand as a universally recognized emblem of fast food convenience and comfort. Apple’s sleek, half-bitten apple has become synonymous with innovation and user-friendly technology, reflecting a seamless fusion of form and function. Coca-Cola’s timeless, red-scripted emblem has endured for over a century, encapsulating the effervescent spirit of joy and refreshment. These logos, etched into the collective consciousness, exemplify the power of simplicity, consistency, and emotional connection in successful branding.

We're not in the hamburger business. We're in show business.

The Modish “O”

With mid-century design inspiring the Modish name, it was important for brand consistency to carry that inspiration through the entire identity. Every detail of the Modish brand was designed around vintage motifs, with the spherical “O” in our logo finding inspiration from a popular detail out of British mid-century design. The O can be seen on almost everything we touch – displayed as part of our logo and sprinkled throughout our designs. This creates a consistency across the Modish brand identity, with each document and advertisement that we distribute tied to this inspiration.


Building trust in a brand takes time and consistent effort. It’s important to remember that trust can be easily eroded but is hard to regain once lost. Prioritize trust-building as an ongoing process and maintain the focus of building trust as an integral part of your brand strategy. Integrating your brand identity through everything you do is a well-documented strategy proven to build trust, loyalty, and recognition across your audience.

Brand Names: Modish Creative Co.

Your organization’s brand name is more than just a label. It’s a powerful tool that can shape perceptions, influence decisions, and drive success. When it comes to your business identity, the brand name is often the first point of contact between you and your audience. Your name should reflect your brand’s values and mission; it’s a representation of who you are and what you stand for. A brand name that aligns with your brand identity helps convey your message and purpose effectively.

The Modish Brand

When Modish’s Creative Director set out to launch her own agency, starting a new business was only one of the tough decisions she had to make  – the other one was choosing the right name. She wanted something different that would speak to her audience and show them the inspiration behind her brand. The name needed to capture her story – it needed to be thought provoking and encourage genuine interest from the audience. It needed to be bold. It needed to be creative. It needed to showcase the personality behind the brand.

With a love for mid-century aesthetics born from the bright colors, funky designs, and groovy patterns that defined the era, she leaned heavily into her love for mid-century vibes to guide the brand identity. 



  1. very modern; up-to-date; being in the vanguard in style, dress, etc.
  2. of or relating to a style of dress of the 1960s, typified by miniskirts, bell-bottom trousers, boots, and bright colors and patterns.

The name Modish was chosen as a way of paying homage to those decades of fashion and design. The -ish implies that not all of the design work is mid-century – modern design is often incorporated into projects. This also speaks to the team’s commitment to staying on top of current industry trends and continuous improvement.

“Creative Co.” was added to the Modish name because the services offered know no limits – being a full-service agency, the team works with clients through every step of their branding process – from name and logo ideation and design to client-facing deliverables like website, social media, and print materials.

A well-chosen organizational name can evoke emotions and connect with your audience on a deeper level. Think about brands like Apple, Nike, or Coca-Cola – their names are not just words – they’re symbols that stir emotions and create brand loyalty. Choosing the right name takes time and careful consideration, as it can set you up for brand success and recognition with your audience.