Your organization’s brand name is more than just a label. It’s a powerful tool that can shape perceptions, influence decisions, and drive success. When it comes to your business identity, the brand name is often the first point of contact between you and your audience. Your name should reflect your brand’s values and mission; it’s a representation of who you are and what you stand for. A brand name that aligns with your brand identity helps convey your message and purpose effectively.
The Modish Brand
When Modish’s Creative Director set out to launch her own agency, starting a new business was only one of the tough decisions she had to make – the other one was choosing the right name. She wanted something different that would speak to her audience and show them the inspiration behind her brand. The name needed to capture her story – it needed to be thought provoking and encourage genuine interest from the audience. It needed to be bold. It needed to be creative. It needed to showcase the personality behind the brand.
With a love for mid-century aesthetics born from the bright colors, funky designs, and groovy patterns that defined the era, she leaned heavily into her love for mid-century vibes to guide the brand identity.
- very modern; up-to-date; being in the vanguard in style, dress, etc.
- of or relating to a style of dress of the 1960s, typified by miniskirts, bell-bottom trousers, boots, and bright colors and patterns.
The name Modish was chosen as a way of paying homage to those decades of fashion and design. The -ish implies that not all of the design work is mid-century – modern design is often incorporated into projects. This also speaks to the team’s commitment to staying on top of current industry trends and continuous improvement.
“Creative Co.” was added to the Modish name because the services offered know no limits – being a full-service agency, the team works with clients through every step of their branding process – from name and logo ideation and design to client-facing deliverables like website, social media, and print materials.
A well-chosen organizational name can evoke emotions and connect with your audience on a deeper level. Think about brands like Apple, Nike, or Coca-Cola – their names are not just words – they’re symbols that stir emotions and create brand loyalty. Choosing the right name takes time and careful consideration, as it can set you up for brand success and recognition with your audience.