FINANCIAL ENTHUSIASM

Vim’s brand identity is bold, organic and not overly playful. In an industry where professionalism is key, the vibrancy scale must be pulled back just a touch. Vim is defined as energy; enthusiasm. The warm color palette represents that burst of energy. Modish has carefully crafted Vim’s brand identity including; naming, slogan, logo design, photography, marketing & print collateral, web design.

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Logo + Animation Design

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Logo + Animation Design

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Color Palette 

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Typography 

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Patterns

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Icons

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Print + Marketing Materials 

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Web Design

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